Blogging and Advertising

Had a great lunch today with the respective founders of a blogging startup and a growing online marketing agency. My biggest takeaway is that both companies are tapping into the Internet’s mass market stage: a mainstream audience of non-technical consumers are reading blogs and many non-technical companies are finally starting to spend money on Internet advertising. There are some very interesting business models in which these could be put together.

Another thought I had is whether everything on the Internet can get placed into the two categories of Search and Subscription. Search means the discovery of new content while Subscription means returning regularly to a known source of content. Probably the Internet is much more complicated than that, but I’m always seeking out a simple ontology.

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