Mobile advertising

Mobile advertising is still in its infancy, and therefore only makes sense as one aspect of a larger ad campaign. That’s why billboards and other public ads make such an interesting fit with the mobile experience. While Bluespotting won’t make it far in the US until there’s significant Bluetooth adoption, SMS advertising is really starting to come into its own, especially for that coveted youth demographic.

While they’re not pushing the SMS angle, the Viacom Outdoor product line is a great illustration of possible public display ad media.

135

Bus

128

Billboard

130_1

Rail/Subway

181

Street Furniture

126

Specialty

476

Latino

132

Malls

489

Sports Media

Leave a Reply

Your email address will not be published. Required fields are marked *