McDonald’s joins the short code marketing fever. If you live in Southern Californaia, you will see billboards advertising the campaign. Users can send the word ‘McFlurry’ to 73260 and receive a coupon for a free McFlurry.
It’s nice to see a major advertiser invest in SMS marketing, especially in an over the top model (around the carriers). However, I do have two questions: What does 73260 spell on the keypad? What is a McFlurry?