Texting McDonald's

McDonald’s joins the short code marketing fever. If you live in Southern Californaia, you will see billboards advertising the campaign. Users can send the word ‘McFlurry’ to 73260 and receive a coupon for a free McFlurry.

It’s nice to see a major advertiser invest in SMS marketing, especially in an over the top model (around the carriers). However, I do have two questions: What does 73260 spell on the keypad? What is a McFlurry?

Via SlashPhone.

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