One thought on “The best product strategy is done on cocktail napkins”
Hmmm, napkin drawing strategy didn’t work out the best for Spinal Tap…
IAN: This is the piece?
ARTIST: Yes.
IAN: Are you telling me that this is it? This is scenery? Have you ever been to Stonehenge?
ARTIST: No, I haven’t been to Stonehenge.
IAN: The triptychs are…the triptychs are twenty feet high. You can stand four men up them!
ARTIST: Ian, I was…I was…I was supposed to build it eighteen inches high.
IAN: This is insane. This isn’t a piece of scenery.
ARTIST: Look, look. Look, this is what I was asked to build. Eighteen inches. Right here, it specifies eighteen inches. I
was given this napkin, I mean…
Hmmm, napkin drawing strategy didn’t work out the best for Spinal Tap…
IAN: This is the piece?
ARTIST: Yes.
IAN: Are you telling me that this is it? This is scenery? Have you ever been to Stonehenge?
ARTIST: No, I haven’t been to Stonehenge.
IAN: The triptychs are…the triptychs are twenty feet high. You can stand four men up them!
ARTIST: Ian, I was…I was…I was supposed to build it eighteen inches high.
IAN: This is insane. This isn’t a piece of scenery.
ARTIST: Look, look. Look, this is what I was asked to build. Eighteen inches. Right here, it specifies eighteen inches. I
was given this napkin, I mean…
IAN: Forget this! @$%*# the napkin!!!