One thought on “The best product strategy is done on cocktail napkins

  1. Hmmm, napkin drawing strategy didn’t work out the best for Spinal Tap…

    IAN: This is the piece?

    ARTIST: Yes.

    IAN: Are you telling me that this is it? This is scenery? Have you ever been to Stonehenge?

    ARTIST: No, I haven’t been to Stonehenge.

    IAN: The triptychs are…the triptychs are twenty feet high. You can stand four men up them!

    ARTIST: Ian, I was…I was…I was supposed to build it eighteen inches high.

    IAN: This is insane. This isn’t a piece of scenery.

    ARTIST: Look, look. Look, this is what I was asked to build. Eighteen inches. Right here, it specifies eighteen inches. I
    was given this napkin, I mean…

    IAN: Forget this! @$%*# the napkin!!!


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