Vodafone's 1 million video streams

The headline about Vodafone UK’s new service looks impressive at first glance: ‘Mobile TV hits one million streams in 3 weeks’.

Seems surprising, even unlikely, that mobile TV could have such fast adoption. But drill down to the details and you find that
the service is free through January ’06, after which customers will pay 5 pounds per month. It will be interesting to see how many streams they have in February ’06.

Via i-mode Business Strategy.

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