mobility experts vs the consumer

Imagine this, research reveals that mobility experts have different opinions of what consumers want than the consumers themselves.

RBC Capital Markets polled 100 mobility experts and conducted a survey of 1,001 consumers…

Experts thought:
63% believed consumers want to watch TV/movies on their mobile phones
72% believed that consumers would tolerate advertising on their cell phones

Consumers say:
23% of consumers expressed an interest in watching TV or Movies on their mobile phones
20% of consumers said they would tolerate advertising

It’s really not that hard. Listen to your consumers, they will tell you what to build.

Via Om.

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