Imagine this, research reveals that mobility experts have different opinions of what consumers want than the consumers themselves.
RBC Capital Markets polled 100 mobility experts and conducted a survey of 1,001 consumers…
63% believed consumers want to watch TV/movies on their mobile phones
72% believed that consumers would tolerate advertising on their cell phones
23% of consumers expressed an interest in watching TV or Movies on their mobile phones
20% of consumers said they would tolerate advertising
It’s really not that hard. Listen to your consumers, they will tell you what to build.