Our developer program got a story in the Boston Globe! Excerpt from Carolyn Johnson’s story on the WHERE developer contest below, also can be found on the front page of the print version’s business section.
uLocate Communications Inc., which raised $11 million earlier this year, yesterday launched a contest for developers who use uLocate’s Where platform — offering cash prizes and meetings with three venture capital firms to the people who create the most innovative mash-ups of location and mobile content.
Normally, designing programs for the cellphone that leverage information like a user’s location can be next to impossible for a lone entrepreneur. Small start-ups would need to strike their own deals with carriers and learn the ins and outs of pro gramming for dozens of different phones on a handful of different networks. The Where platform helps solve those problems, automatically porting programs onto GPS-capable handsets and publishing them on networks that can reach millions of users.