This could be the tipping point for mobile barcodes in the US.
A joint agreement has been announced between Modavox , DuPont , Scanbuy , Graphic Packaging International , and Augme Mobile .
What seems significant is the participation of packaging manufacturers including Dupont through their division of DuPont Ethylene Copolymers which produces the plastic material and artwork that ships with a great number of manufactured good.
Mobile barcodes will never get adopted until their is consensus on the format. And that can only happen with a big partner to push things through (that's what happened in Japan).
